This project presents a reimagining of the iconic Dior Sauvage campaign. The goal was to preserve the fragrance’s core identity—evoking freedom, wildness, and masculinity—while maintaining the recognizable presence of Johnny Depp. The redesign intentionally removes elements associated with the appropriation of Native American culture, offering a more respectful and contemporary visual narrative.

A pirate. holding a perfume bottle, with ocean calming behind him as he explores the island.

Mood board was aimed to capture the story of the ad.

A pirate ship, seen through the glass of the perfume bottle alludes to the drift bottlles with messages, thrown overboard.

Mock up: posters placed on the train station.

MOODBOARD

Our hero is still free and unrestrained by societal norms or concerns—like Johnny Depp in Sauvage. He is one with nature, one with the sea; he lives one day at a time.

A pirate ship is seen through the glass of the floating perfume bottle.